Difficult question, “What is SEO?”. Similar to basically all internet-related terms, ideas and ideas, that of “SEO” does not have an unique meaning and it is a blurred principle in the majority of people’s mind.
Still, what is SEO? Because there is no ultimate, fully comprehensible definition for “SEO”, the only way to go is to take a look at a number of definitions and attempt to combine them in order to have the right viewpoint.
Wikipedia: “Search engine optimization (SEO) is a set of methodologies focused on improving the exposure of a website in search engine listings. The term also describes an industry of specialists that perform optimization projects on behalf of client websites.”
Fakezilla: “The modifications that are made to the content and code of a web site in order to increase its rankings in the outcomes pages of search engines and directories. These changes may include rewording body copy, changing Title or Meta tags, elimination of Frames or Flash material, and the seeking of incoming links.”
네이버 검색 엔진 The Web Search Workshop: “The term utilized to explain the marketing strategy of preparing a website to boost its chances of being ranked in the leading results of an online search engine as soon as a relevant search is carried out. A variety of factors are necessary when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission procedure.”
There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (in fact guidelines provided by search engines). Black hat SEOs are those that push the limitation of SEOs and employ some doubtful or restricted techniques (according to the standards).
Website NOVA: “acronym for search engine optimization. This is the procedure of making a site ‘search-engine-friendly. Search engine optimization is primarily utilized to increase rankings in SERPs, and reliable SEO can increase the potential of your website and bring in more traffic.”
Thousands more meanings are readily available, almost as numerous “SEO expert’s” you will find online (” The Guru Problem” is in fact the title of another short article to be published soon).
As you can see, no meaning resembles another, but they all tend to converge to a particular common understanding.
There are numerous techniques and tools utilized to accomplish SEO objectives, and they must NOT be included within a definition.
Since it is not fix to specify an idea through its tools, here is a definition I have come up with after long considerations. The tip is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of enhancing and tuning a web site and acquiring online awareness for it, in order to deliver targeted visitors and guarantee high conversion rates.
When done correctly, SEO activities need to:
– make online search engine crawl the website;
– make search engines index the site;
– ensure a high ranking amongst SERPs (Search Engine Results Pages) for provided keywords;
– accomplish a high page rank;
– drive targeted traffic;
– attain high conversion rates among the website’s visitors.
Because nothing is supreme and conclusive on the planet of SEO, I ‘d like to get your feedback and remarks: TeaWithEdge.com is a way to call me and speak out about your Marketing issues.
There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines supplied by search engines). Black hat SEOs are those that push the limit of SEOs and use some questionable or prohibited strategies (according to the standards). These black hat SEO methods are likewise frequently known as spam.”
Browse engine optimization is primarily utilized to increase rankings in SERPs, and efficient SEO can increase the potential of your website and bring in more traffic.”