Difficult question, “What is SEO?”. Similar to pretty much all internet-related terms, concepts and notions, that of “SEO” does not have an unique meaning and it is a blurry principle in the majority of people’s mind.
Still, what is SEO? Because there is no supreme, totally understandable definition for “SEO”, the only way to go is to take a look at several definitions and attempt to combine them in order to have the right point of view.
Wikipedia: “Search engine optimization (SEO) is a set of methodologies focused on enhancing the exposure of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization jobs on behalf of client sites.”
Fakezilla: “The changes that are made to the content and code of a web site in order to increase its rankings in the outcomes pages of online search engine and directory sites. These changes might include rewriting body copy, modifying Title or Meta tags, elimination of Frames or Flash material, and the looking for of inbound links.”
The Web Search Workshop: “The term used to describe the marketing technique of preparing a website to boost its chances of being ranked in the top results of a search engine when an appropriate search is undertaken. A variety of aspects are very important when optimizing a website, consisting of the content and structure of the website’s copy and page design, the HTML meta-tags and the submission procedure.”
6am Media: “The process of enhancing websites so that it ranks greater in search engine for targeted keywords with the ultimate objective of producing more profits from the website. There are lots of SEO methods. In general, these techniques can be classified as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (in fact standards provided by online search engine). Black hat SEOs are those that press the limit of SEOs and employ some doubtful or prohibited techniques (according to the standards). These black hat SEO techniques are likewise commonly called spam.”
Site NOVA: “acronym for search engine optimization. This is the process of making a site ‘search-engine-friendly. Seo is mainly used to increase rankings in SERPs, and efficient SEO can increase the capacity of your website and generate more traffic.”
Thousands more meanings are available, nearly as many “SEO expert’s” you will find online (” The Guru Problem” is actually the title of another article to be released soon).
As you can see, no meaning is like another, but they all tend to assemble to a certain common understanding.
There are many techniques and tools utilized to attain SEO goals, and they need to NOT be consisted of within a meaning.
Considering that it is not correct to specify a principle through its tools, here is a meaning I have created after long deliberations. The suggestion is to specify SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the procedure of enhancing and tuning a website and acquiring online awareness for it, in order to provide targeted visitors and ensure high conversion rates.
When done properly, SEO activities need to:
– make online search engine crawl the website;
– make online search engine index the site;
– ensure a high ranking among SERPs (Search Engine Results Pages) for offered keywords;
– accomplish a high page rank;
– drive targeted traffic;
– achieve high conversion rates amongst the site’s visitors.
Since nothing is ultimate and definitive in the world of SEO, I ‘d like to get your feedback and comments: TeaWithEdge.com is a method to contact me and speak up about your Marketing issues.
There are likewise two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (in fact guidelines provided by search engines). Black hat SEOs are those that press the limitation of SEOs and use some doubtful or prohibited techniques (according to the guidelines). These black hat SEO methods are likewise frequently known as spam.”
Browse engine optimization is primarily utilized to increase rankings in SERPs, and reliable SEO can increase the capacity of your site and bring in more traffic.” 해외 seo