A Great Website Is a Website That Works!

How can you understand if your website is a great site, or what is a great site?

An excellent website is a site that works, if you have created your website to offer some items, you can state that your website is a great site if it does offer items.

* But are you selling as many products as an excellent website sells, or you are only offering a couple of products now and then?
* Are your sales pages excellent enouth to consider your website an excellent website?
* Do you have enough visitors to your site to consider it a great site?
* Do you have sufficient return traffic or all your visitors are first time visitors?
* Do your visitors stay sufficient time to consider your site a great site?
* How can you understand for sure if your website is a great website?
If your webite is a good site, * What kind of concerns must you be making to yourself to know


* Who cares?
구글상위노출 * What are you trying to find?
* What type of visitors do you have?
* Which is your concern?
* How should you mesure your success?


If the website belongs to a business, then the websites wear ´ t belong to a bachelor, there ´ s not just one individual that can state if you have an excellent website, so you will have to assemble individuals that are vitally interested

You will find the techno-geeks, the sales people, the public relations people, etc etc and everyone of them will have their own concept of what is an excellent site

When again as the site belongs to ALL the company, the individuals on your business who care enough to evaluate the site, should be asked to join the group and take some responsability about the design of the site


Each of individuals who appreciates the website will have their own concept of what they want out of a great site. A lot of them will simply be talking on behalf of their own departments, however you need to force them to think on behalf of the business.

Every department can have their own objetives, goals and aspirations, each has his own concept about what is an excellent site, however they need to believe as a company, and the conclusion should satisfy the majority of them, and if you can, your need to create a great website for all of them.


Every site has first time visitors, returning visitors, curious, buyers, people that got here by mistake, people that spend a short time at the website, people that invest a long period of time at the site, and so on.

What kind of visitors do you want, the ones that reveal more frequently, the ones that read the most pages, buys more stuff, purchases more often or invest the most money?

Which are the most important visitors for your company, to think that you have an excellent website?

When you get them you can be pleased that your website is a great site.


Once you understand what everyone desires, you will have to focus on everybody ´ s goals.

Will you go after increasing sees, selling more items per check out, provide more details about the company and it ´ s products, improving client fulfillment.

After a discussion that will depend on the number of people is giving their own opinion about what cares most, you ´ ll end up with your own list of concerns, and the ones that will not be satisfied with their request, at leas will understand why.


How can you be sure that the numbers that you are getting are telling you that your site is an excellent site, It depends …

* If your main concern is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, however you can likewise use some javacript and or cookies.
If your primary objective is profits then the sales will have the prominent voice, *.
If you are going after consumer satisfaction then you must agree with the other members of your company how will you gather satisfaction data and how will you weigh it, *.

All the information that you collect must assist you take organization choices. It ´ s not a matter of getting as much details as you can, since too much info can be as bad as not enough details.

Ensure that you keep on measuring your success, make it part of a continuous improvement process, because the web modifications month after month.

Then you ´ ll truly have the ability to inform if your site is an excellent website.

Written by Dr. Roberto A. Bonomi

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